The Calque Story
Calque? Good question.
A calque is a phrase translated word for word from another language. A perfect example is “point of view,” a calque of the French “point de vue.”
It’s not just that words matter. It’s that hearing and using your customers’ words—and their point of view—matter most.
That’s why we started Calque Marketing: to put your audience’s words and wants on center stage with marketing programs and content that resonate.
Our work and words get results. But more than that, we guide your team to succeed over the long haul.
Want to know more? Read on or drop us a line.
Content Strategy & Marketing
With Calque Marketing, you can trust a single, reliable source to:
- create a content strategy that differentiates you and rings true to your ideal customer
- establish content programs and processes that align with your goals
- shift your org to steady, high-quality publishing rhythm
- deliver content that educates and delights your audience, and lives up to your brand promise
- coach your team to produce top-notch content, whether it’s created in-house, by freelancers, or in a hybrid model
You’ll gain a content practice focused on results—and a team fully capable of achieving them.
Of course, if you want ongoing content creation and optimization support, we’re happy to take that on.
And if you’re searching for a partner to refine or establish your positioning and messaging, we’ll manage that too.