Calque? Good question.
A calque is a phrase translated word for word from another language. A perfect example is “point of view,” a calque of the French “point de vue.”
It’s not just that words matter. It’s that hearing and using your customers’ words—and their point of view—matter most.
That’s why we started Calque Marketing: to put your audience’s words and wants on center stage with marketing programs and content that resonate.
Our work and words get results. But more than that, we guide your team to succeed over the long haul.
Want to know more? Read on or drop us a line.
With Calque Marketing, you can trust a single, reliable source to:
You’ll gain a content practice focused on results—and a team fully capable of achieving them.
Of course, if you want ongoing content creation and optimization support, we’re happy to take that on.
And if you’re searching for a partner to refine or establish your positioning and messaging, we’ll manage that too.
Convert readers into leads, leads into opportunities, and opportunities into business.
Let us craft the offers and messages that prompt meaningful action.
We know the art of aligning copywriting to your content strategy. And when it’s time to pivot from education to persuasion.
From landing pages and nurture sequences to full websites, we craft clear, compelling copy that moves prospects along the funnel or the flywheel.
Content makes your website worth visiting. But bad design and slipshod information architecture (IA) frustrate users.
That renders your great content unclear—and undiscovered.
Let’s make sure your site showcases your content, meets users’ needs, and reflects your marketing strategy.
Calque’s web services range from conducting site audits, to planning front-end enhancements, and all the way through drafting long-term road maps.
Our founder has personally led website launches, content, and redesigns for $2.9B enterprises, early-stage start-ups, and everything in between.
I see it every day. CMOs have to choose between:
You don’t have to sacrifice creativity for strategy—or vice versa—any longer.
I founded Calque to help B2B marketing leaders level up their content, digital, and marcom game and teams.
For 13 years, I worked in and led these functions full time. I know the constraints and strengths of enterprise companies and start-ups because I’ve been in both.
When I’m not running Calque Marketing, I’m hosting The Work Seminar, the podcast for people with liberal arts advanced degrees considering or doing work outside their fields of study. (Yes, like yours truly.)
You’ll also find me spending time with my wife, my books, and my newfound fountain pen and letter-writing hobbies in our 1920s bungalow.
Check out JesseButts.com for the full story. You can hear my thoughts on where to start with content on the Do Less Bad podcast.